The Brief

Proposal 

To produce a series of images that can be used for advertisement purposes (posters, books, pamphlets) for the IUCN's Red List of Endangered Ecosystems Categories and Criteria.

The aim is to advertise and raise awareness of the intricate niche ecosystems that together make up and support all life on planet earth. The outcome is a series of images that illustrate a series of specific biomes or ecosystems that have been red listed by this organisation as the most endangered world wide.

These illustrations will highlight that, instead of focusing on one endangered animal, understanding that the protection of systems which keep any species alive are integral to potential successful rehabilitation of any particular endangered species in nature.

Objectives

Create 3-5 illustrations of selected Red List Ecosystems

Demonstrate and communicate clearly animal, plants and insects integral to that particular ecosystem and their relationships to each other.

Easily understood by policy-makers and the public.

Transparent, objective and aim to be scientifically accurate.

Illustrations must be adaptable to different forms of promotion- Posters/pamphlets/books and possible products.